Wisepath Group

Media Manager

High Point, NC - Full Time

 

Media Manager

About the opportunity

We support lead generation, audience intelligence, and marketing workflows for businesses, including legal and financial services firms.

We are seeking a Media Manager who can own both paid advertising and organic content/social media. You will connect campaign budgets, creative execution, content publishing, and reporting to qualified-lead and business goals. This role suits someone who can work directly in advertising accounts, make practical optimization decisions, and keep a consistent content program moving.

What you will do

  • Plan, launch, and optimize approved paid campaigns while controlling budget pacing and documenting changes.
  • Build content calendars and develop copy and creative briefs for social posts, campaigns, video, and landing pages.
  • Coordinate creative production, publish approved content, and manage community activity through established escalation processes.
  • Connect platform reporting with CRM and call-tracking outcomes to evaluate qualified leads and campaign economics.
  • Run structured tests and present clear weekly findings, recommendations, and next steps.
  • Follow privacy, platform-policy, licensing, and legal advertising review procedures.

What you bring

  • Four or more years of relevant digital marketing experience, including direct responsibility for paid campaigns and organic content or social media.
  • Demonstrated experience owning campaign budgets, optimization decisions, and reporting tied to business outcomes.
  • Hands-on proficiency with major advertising platforms, including at least one of Meta Ads or Google Ads, and the ability to learn additional approved channels.
  • Ability to plan and publish channel-specific content and develop clear copy, creative briefs, and editorial calendars.
  • Working knowledge of analytics, conversion tracking, UTMs, CRM attribution, and spreadsheet-based campaign analysis.
  • Availability for a full-time schedule during U.S. Eastern Time business hours, including daylight saving changes.

Helpful experience

Legal or financial services marketing, B2B lead generation, experience across both Meta and Google Ads, GA4, Tag Manager, CRM attribution, call tracking, and creative coordination are helpful. A relevant degree or equivalent experience and platform certifications are welcome.

How to apply

Apply through this posting with your resume, a portfolio or two public or anonymized examples covering paid-media results and organic content, the platforms you have managed, and your work location, time zone, and availability. Describe your own contribution and the outcome. Do not share client data, account credentials, confidential budgets, or proprietary materials without permission.

Shortlisted candidates may complete a paid assessment using a hypothetical campaign and sample data. The scope, estimated time, fee, and payment terms will be provided in advance. The task will assess campaign judgment, content planning, and reporting.

Equal opportunity and accommodations

We make employment decisions without unlawful discrimination or retaliation based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or other protected status. Reasonable accommodations are provided as required for disability, religious practices, and pregnancy-related conditions.

We are committed to equal opportunity and diversity in the workplace. We consider all qualified applicants without regard to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status. All inquiries and applications are kept confidential.

Apply: Media Manager
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How many years of digital marketing experience do you have? Describe your direct responsibilities in paid advertising and organic content/social media.*
Which advertising platforms have you personally managed? For each, describe campaign types, approximate budget ranges, and whether you owned setup, optimization, and reporting.*
Describe one paid campaign you improved. Include timeframe, objective, baseline, actions, result, and how you verified qualified outcomes.*
Which organic channels have you owned? Share a content example and explain the calendar, audience, distribution, and measured business impact.*
What content do you create yourself, and what do you brief or coordinate with others? Describe your copywriting, graphic, video, and approval experience.*
Which analytics, tracking, CRM, and reporting tools have you used? Explain how you reconcile platform conversions with accepted or qualified leads in the CRM.*
Describe your process for pacing spending, evaluating test results, and deciding when to stop, adjust, or scale a campaign.*
A proposed campaign uses sensitive personal data or makes an unverified legal or financial claim. What would you check, and when would you pause or escalate?*
Describe how you manage paid-campaign work, a content calendar, creative contributors, approvals, and reporting at the same time.*
Have you worked in legal, financial, regulated, B2B, or lead-generation marketing? Briefly describe the approval and lead-quality processes.*
Where would you perform this work (country and state/province), and what is your time zone? Can you work the approved full-time schedule during U.S. Eastern Time business hours, including U.S. daylight saving changes? State your available Eastern Time window.*
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